Betsey Johnson for Target?

So i heard....Betsey Johnson will be doing a collaboration with either "Target 0r H&M" this fall, just like many designers have done so, but this time around we have to think pink just cause it's Betsey Johnson. I'm guessing this would be at H&M, the irritating part about collabos' in H&M is falling in line and seriously people tend to get craazy, i've witnessed it...not fun! But what makes me wonder is how come when Target is doing a collabo, there's not much frantic people, no lines, no commotion whatsoever...i mean the Alexander McQueen is still up for grabs, but i don't see people going gaga over them...Hmmm wonder why? I mean Target is awesome and sometimes the material is way better than H&M.